Digital Marketing Basics

Course Description

This beginner-friendly course introduces you to the world of digital marketing. You’ll learn what digital marketing is, how it works, the main channels like SEO, content, email, and social media, and how AI is transforming campaigns. By the end of the course, you will understand how to create simple strategies to grow businesses online.

What You’ll Learn

• Fundamentals of digital marketing

• Key marketing channels and tools

• How SEO and content marketing work

• Role of AI in modern campaigns

• Steps to launch a simple digital marketing campaign

Target Audience

• Students new to marketing

• Small business owners

• Beginners who want to understand digital channels

Lessons:

• What is Digital Marketing? → Video

• Marketing Funnel Explained → Video

• SEO Fundamentals → Video